GSK - “Week van de migraine”
Suffering from migraine? In that case you can relate to the main character in this video. If not, you’ll experience how a migrainous stroke or migrainous infarction feels.
Why? Migraine patients are often disbelieved. With this campaign, GSK wanted to create a tool that helps patient’s peers experience a stroke to be fully aware of the pains.
Recreate a migraine stroke in a VR experience.
Bring awareness of Migraine to non-patients.
1120 VR views in one week.
Boost on website www.weekvandemigraine.be.
Social boost with #weekvandemigraine.
Successful awareness campaign.
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