GSK - “Week van de migraine”

Suffering from migraine? In that case you can relate to the main character in this video. If not, you’ll experience how a migrainous stroke or migrainous infarction feels.

Why? Migraine patients are often disbelieved. With this campaign, GSK wanted to create a tool that helps patient’s peers experience a stroke to be fully aware of the pains.


 

GOAL

  • Recreate a migraine stroke in a VR experience.

  • Bring awareness of Migraine to non-patients.

RESULTS

  • 1120 VR views in one week.

  • Boost on website www.weekvandemigraine.be.

  • Social boost with #weekvandemigraine.

  • Successful awareness campaign.

 

EXTRA MATERIALS

📰🇧🇪Press release


IN DE KIJKER: WEEK VAN DE MIGRAINE

Goed Gevoel / HLN

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