CACAO-TRACE - PURATOS
Cacao-Trace is Puratos’ sustainable cocoa sourcing program that focuses on superior taste for a better future for chocolate.
By helping farmers increase the quality of their cacao, and redefining the criteria for the fermentation process, they make higher quality chocolate and have a real impact on the quality of life for cacao farmers. For this project, we focused on their fermentation centres in Vietnam and Ivory Coast.
Puratos strives to minimize the environmental impact of its business activities. So instead of flying the clients to the different plantations, we bring the areas to them in VR.
Puratos, as well as Cousteau, wants to bring a wow effect to their customers.
We created an interactive experience to take customers on a trip to the farmers in Ivory Coast and the fermentation process in Vietnam.
We created a custom made, interactive chair, shaped like a cacao pod with aromatic senses to accommodate customers on various events.
During the launch event in Barcelona, customers were lining up at the Cacao-Trace booth creating easy interaction points for the Puratos sales people.
Puratos Sales forces now have a physical tool that enriches their daily customer visits. It is something they are very proud of.
In one month we already lowered the flight carbon emissions with 27 tCO2.
The children of the village will receive a new school in the coming year thanks to Cacao-Trace.
VR BOOTH IN BARCELONA
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