CACAO-TRACE - PURATOS

Cacao-Trace is Puratos’ sustainable cocoa sourcing program that focuses on superior taste for a better future for chocolate.

By helping farmers increase the quality of their cacao, and redefining the criteria for the fermentation process, they make higher quality chocolate and have a real impact on the quality of life for cacao farmers. For this project, we focused on their fermentation centres in Vietnam and Ivory Coast.

 

GOAL

  • Puratos strives to minimize the environmental impact of its business activities. So instead of flying the clients to the different plantations, we bring the areas to them in VR.

  • Puratos, as well as Cousteau, wants to bring a wow effect to their customers.

Approach

  • We created an interactive experience to take customers on a trip to the farmers in Ivory Coast and the fermentation process in Vietnam.

  • We created a custom made, interactive chair, shaped like a cacao pod with aromatic senses to accommodate customers on various events.

Results

  • During the launch event in Barcelona, customers were lining up at the Cacao-Trace booth creating easy interaction points for the Puratos sales people.

  • Puratos Sales forces now have a physical tool that enriches their daily customer visits. It is something they are very proud of.

  • In one month we already lowered the flight carbon emissions with 27 tCO2.

  • The children of the village will receive a new school in the coming year thanks to Cacao-Trace.

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EXTRA MATERIALS

VR BOOTH IN BARCELONA

 
 

Making of

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