AR/VR IN HEAVY INDUSTRIES

VR is often used for training purposes in heavy industries.

Providing a safe learning and training environment for your employees is crucial in heavy industries, like Oil & Energy, Renewables and Mining & Metal.

Simulations have been around for quite a while, but creating real-life learning environments — either simulations or real drills — is often a hassle, costly and not easy to repeat and deploy. Especially when you have to train large groups of people. Virtual Reality provides a solution and is already ready to use and available to all. VR enabled situational training for numerous organizations harnessing this technology and seeing incredible results.

In this blogpost we discuss some less common uses of VR in heavy industries.

 

JetBlue Uses AR To Promote New Route

AR Jetblue Cousteau

JetBlue Airways is the latest airline to utilize augmented reality in its marketing campaigns, using the technology to promote its new service between New York and Ontario, Calif. Over the weekend, the airline set up shop in Victoria Gardens, an outdoor shopping mall just miles from Ontario International Airport in Rancho Cucamonga, to get a virtual tour of the Big Apple.


The event, called “OntARio to New York,” with emphasis on the “AR” for augmented reality, enabled participants to travel to New York with only their smartphone. By downloading an app designed for the occasion, participants were able to use the camera on their phones to explore New York City landmarks such as the Statue of Liberty and Times Square that were overlaid on top of existing sites in Victoria Gardens.

 

VR Could Be A Boon To Aircraft Interiors

Aircraft interior cousteau VR

Studies show that education through VR is better retained because the individual is fully immersed in the process. By engaging more of the learner’s senses and blocking out distractions VR is a strong memory builder. Aviation companies are already applying VR in this way, with positive results. IATA led the way with its RAMPVR ground training program. It complements classroom training and helps address the challenges of getting trainees airside at the airport where security concerns and operations make such visits difficult.

Virgin Atlantic recently introduced an application using Augmented Reality (AR) which lets flight attendants familiarize themselves with the new Boeing 787 Dreamliner cabin without having to wait for the aircraft to be on the ground. Combined, VR and AR tools could also help manufacturers in training technicians on the proper methods to build cabin components, without risking product damage.

 

How Ford goes further with virtual reality

Ford Vr cousteau

Ford Motor Company is using virtual reality to not only help design new vehicles, but also to help develop autonomous vehicle technologies, at its Immersion Lab in Dearborn, Mich. and its Research and Innovation Center in Palo Alto, Calif.

Elizabeth Baron, virtual reality and advanced visual technology specialist at Ford (F, -2.05%), has been been working with VR since 1999, long before Facebook acquired Oculus VR for $2 billion in 2014 and catapaulted VR into the spotlight.

“Seeing Facebook and Microsoft working on VR has been a dream come true because I knew head-mounted displays could become what they are [now] for a decade and it frustrated me that there was no innovation until Oculus Rift,” Baron says.

VR has already changed the way Ford makes vehicles through its product development and manufacturing processes. Baron says the company builds fewer physical models and creates more virtual models, and Ford is accepting more configurations and making choices earlier in the design process thanks to VR.

EXTRA MATERIALS

Enter AIR FRANCE business class in VR.

Cathay Pacific sought to create a virtual reality experience to celebrate the arrival of the Airbus A350-1000 and their new Hong Kong – Washington route

 

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