VR IN RETAIL
Virtual Reality in retail is often implemented for Sales, Marketing or HR purposes.
The retail sector is under pressure. It had to find solutions for expensive stores, non existing parking space in city centers and never enough stock room. Thanks to e-commerce and fulfillment centers at the outskirt of the cities retail was able to continue its growth. But what about the experience? Is opening boutique stores in the city center enough? How to you pass on your brand story and emotion through online ads? That’s where VR will play a major role. But also for other purposes in retail, listed below.
Retail staff training
Walmart sent 17,000 Oculus Go VR headsets to every US branch of its stores, expanding a VR-based employee training system it announced last year.
Walmart already uses VR in its 200 Academy training centers. It runs more than 45 modules, simulating events that would be difficult to run as physical training scenarios, like a Black Friday shopping rush. It also lets employees learn how to use new technology. (Walmart has a VR module simulating its rolling “pickup towers,” for instance.) Walmart previously used relatively expensive PC-tethered Oculus Rift headsets, but they’re now adopting the $199 self-contained Oculus Go.
The trainings are designed to give employees a physical feel for situations, like a more immersive version of a normal computer-based course. VR simulations are common in many fields, but Walmart is perhaps the biggest company to make them a standard element of employee training.
Traceability of products
The demand for product transparency is in the lift. Buyers are more and more choosing for sustainable products.
Oliva Cigar Co. is one of the worlds leading cigar brands based in Nicaragua. They received international fame by maintaining the highest quality of cigars and winning several prestigious awards to back this up. Oliva was acquired by the Belgian Cortes tobacco group in the summer of 2016.
For Oliva, an interactive experience was created to take customers on a trip to the very essence of the quality cigars: the production process in the field of Nicaragua. A custom VR hub with aromatic senses was build to accommodate customers at tobacco fairs. Cousteau partnered with Samsung to provide the Oliva sales force with the VR headsets for whenever they visit new customers.
AR innovation and fashion
Adidas is using augmented reality to sell limited-edition sneakers. brands such as Nike and Adidas are using technology like augmented reality. On a specific date and location, Adidas Originals released a new AR feature that lets her audience bey the hottest shoes of the year.
Those who happened to be at the event needed to download an app. Once doors opened and Adidas was ready to start selling the hyped kicks, the application sent information on where to go to "Unlock the Drop," which was at various beacons that have been setup inside the venue.
After users made their way to one of these locations, they could point their smartphone at the AR-powered signs (see picture) and then followed instructions to pick a size and complete the checkout process. Ready to pick up whatever model they bought -- all, from the very first step, without having to interact with any Adidas Originals staff.
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